What accounts for the seemingly random spike around the early 2010s in interest for the aesthetic? Could it be as simple as one HGTV show? Are Chip and Joanna to be credited for the national craze that is modern farmhouse - on their own? Danny Ben Hsu, a designer with 12 years of industry experience, thinks it runs a little deeper. Numerous TV shows, books, social media influencers and websites have amassed cult-like followings for the decorative aesthetic, all within the span of less than a decade. ("Modern, as what's currently trending, and "farmhouse," as that 1800s thing people used to live in.) Of course nowadays, if you have even a remote interest in interior decorating, it's one of those styles that's hard to avoid. Before the duo, 'modern farmhouse' was less a trend than it was a sort of random pairing of two distinctly different style terms. Before Fixer Upper, the term 'modern farmhouse' rang few bells in the collective conscious - and what bells did ring were of some vague understanding of the style. You can't talk about modern farmhouse without talking about Chip and Joanna Gaines. How Did Modern Farmhouse Become So Popular? Here’s the (relative) story of how and why it sprang to life – and continues to take over homes across the nation. It’s so-called parents? One Chip and Joanna. In the context of interior design, modern farmhouse is a baby. In fact, not even ten years ago, you’d be hard-pressed to find a design expert who knew anything at all about the style. In an age where the term ‘modern farmhouse’ conjures up images of chic vacation homes decorated with white-washed walls, fed to you by the latest algorithm from some trendy home decorating site, it can be easy to forget that the style hasn’t always been around.
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